Features that Build Business & Increase Communications
Pulp Fusion takes e-communications to the next level by combining full-color, trackable, HTML email campaigns with the power of a companion micro-site (i.e., landing page) that is automatically published on the Web with each new newsletter issue. This unique feature allows your company to pull in more prospects, to convert them faster and to increase revenue from existing, prospects, customers and channels, all without the need for internal IT support.

Comprehensive Features Overview

Key Features... (CLICK TO LEARN MORE)

red.gif (799 bytes)Instantly deploy both an email and a companion micro-site (landing page)
red.gif (799 bytes)Acquire new subscribers and manage existing ones
red.gif (799 bytes)Pass data back and forth - integrate, import and export
red.gif (799 bytes)Rapidly distribute high-volumes of trackable, personal, full-color HTML email
red.gif (799 bytes)Reports provide all the detail you need, and more
red.gif (799 bytes)Segment, profile, survey, and identify active readers/customers
red.gif (799 bytes)Personalized and Customized - in email and on the Web
red.gif (799 bytes)Create and manage formatted articles online or upload from Microsoft Word
red.gif (799 bytes)Search and Obtain high-quality professional content
red.gif (799 bytes)Easy to use, over and over again

 

Instantly deploy both an email and a companion micro-site (landing page)

  • Enter your content once, and see it become instantly reformatted to fit the method of delivery you choose.
  • Automatically generate a well formatted HTML newsletter that appears on the Web and in Email.
  • Select from several adjustable page layouts - all completely customizable in an infinite variety of combinations.
  • Flexible layout editor allows the "look and feel" of your Web page templates to be customized, no HTML programming required.
  • Define the topics used to categorize articles and define special sections in your publication.
  • Set colors, font styles, column and background colors, and other preferences.
  • Add multimedia such as Flash and streaming audio and video.
  • Micro-site is dynamic - allowing articles to automatically expire and different content to be displayed depending upon the user.
  • Collaborate with others and "approve" or "reject" articles that are submitted.
  • Automatically keep an Issue archive.
  • Add a Search box to allow the complete archive to be searched by keyword or phrase.
  • Use a custom domain name (e.g., newsletter.yourcompany.com).
  • Password protect your published newsletters.
  • Automatically reformats articles to a "Printer Friendly" version.
  • Link the newsletter to your Web site and add a subscribe box to any Web page.
  • Integrated File Manager lets you add/delete/rename files in your account.

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Acquire new subscribers and manage existing ones

  • Opt-in Subscription Builder lets you expand your mailing list by collecting new subscriptions on your Web site. Collect email address, first and last name, mailing address, and any other information you need.
  • Design input forms with a WYSIWYG online editor.
  • Subscription Form source code (HTML) is generated and provided for placement on any Web site.
  • Automatically respond to new subscriptions with a Welcome message, a specific newsletter issue, or the most recent issue. Auto-response can be personalized based on the information collected.
  • Manage up to 150 different subscriber lists - either opt-in/opt-out lists or interest lists
  • Integrated viral "Tell a Friend" feature encourages readers to pass newsletters along to their friends and associates.
  • Integrated email list management system with full subscribe/unsubscribe support and duplicate address removal.
  • Comprehensive bounce management system identifies bad addresses and allows for correction or automatic removal. Prevents typos in an email address from rendering a subscriber invalid!
  • Bounce manager tracks bad addresses, mail box full, and vacation notices separately.
  • Opt-out protection™, remembers who has asked to be removed from your list and prevents them from being added again.
  • Single Opt-in or Confirmed Opt-in (i.e., Double Opt-in) support, your choice.
  • Removal and Change Format options automatically added to the bottom of every message.
  • Subscribers can update their complete personal profile at any time.
  • Notification system can send an email to an administrator each time a subscriber is added, removed, or updated.

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Pass data back and forth - integrate, import and export

  • Import engine allows email addresses, names, and other personal information to be uploaded into your account and synchronized to your database without duplication. Load data from almost any database or contact management system.
  • Large import file support - load up to 100,000 records per file.
  • Flexible import modes - add new and update existing records, load to a specific sub-list, prevent duplicates, etc.
  • Download report data to view as an Excel spreadsheet or to import to your corporate database.
  • Integration API allows a programmer to seamlessly exchange information behind the scenes - interactively or in batch mode.

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Rapidly distribute high-volumes of trackable, personal, full-color HTML email 

  • Send email jobs instantly on demand or schedule them for delivery on the date and time you specify.
  • Intelligent, auto-sensing email system detects and shows the newsletter in the best format supported by the recipients email program or ISP. It even works great with older AOL versions 5.0, 6.0 AND the new 7.0 and 8.0.
  • Automatically creates editable plain text version from formatted content using a Plain Text template that you can define.
  • Preview the message before it is sent, reviewing how it will appear in Plain Text, AOL, and HTML formats.
  • Send tests to pre-defined test addresses or to a test list.
  • Offload the burden of rapidly delivering images in HTML email. Images are automatically handed off to the Akamai network for high speed delivery from 10,000 servers around the world.

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Reports provide all the details you need, and more

  • See real-time statistics on how well your newsletter is being read, which articles are most popular, and which subscribers are most active. Measure clicks from email, emails opened, page views, pages forwarded, etc.
  • Obtain the list of subscribers that looked at a particular article or answered a particular survey question.
  • Build new, targeted, subscriber lists based upon subscriber behavior.
  • Filter reports based on subscriber demographics and profiles to analyze the performance of specific segments of your subscriber base.
  • All reports can be downloaded and viewed in Excel or imported to your corporate database.

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Segment, Profile, Survey, and Identify active readers/customers

  • Segment your subscriber list based on demographic and preference information and dynamically determine the appropriate content to send to each subscriber. Each recipient gets a custom newsletter.
  • Allow readers to send "letters to the editor" in response to articles.
  • Use surveys to enhance interactivity and obtain statistics about your readers' opinions and preferences. Track individual survey responses back to the subscriber and build new segmented lists based on survey data.

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Personalized and Customized - in email and on the Web

  • Personalize each newsletter with information from the subscriber database (e.g., Dear John, ).
  • Personalize the email SUBJECT line.
  • Send one mailing that appears to come from many different people by personalizing the FROM line for each message.
  • Use layout and display rules to automatically determine which content is available and to whom.
  • Automatically respond to new subscriptions with a personalized Welcome message.
  • Personalization extends to the companion micro-site on the Web. All pages within the newsletter can include personal and customized information for identified readers.

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Create and manage formatted articles online or upload from Microsoft Word

  • Easily upload your own articles and pictures. Imports directly from Microsoft Word.
  • Edit articles using our online HTML editor.
  • WYSIWYG editor lets you specify font style, typeface, add pictures, tables, and more.

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Search and Obtain high-quality professional content on 100's of subjects - over 100,000 articles to choose from

  • Search a library of over 100,000 professionally written articles that can be selected and used as needed.
  • Obtain custom articles written to your specifications.
  • Build content libraries of your own which can be shared across multiple accounts.

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Easy to use, over and over again

  • Web-based interface - accessible 24x7x365 from any Web browser. No software to download.
  • Online help, user guide, searchable knowledge base, and support via email and phone.
  • Menu-driven, step-by-step. No HTML, database, or programming knowledge needed.
  • All accounts hosted on secure, high-performance servers on a high-speed, redundant network.
  • Program designed from the ground up to make the publication of the second and third edition, "10 times faster" than the first.

Deliver more than just newsletters! Send promotions, invitations, announcements, press releases, and more. 

NOTE: Availability of the features listed above depends on the service plan you choose.

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